World Breastfeeding Week

World Breastfeeding Week (WBW) is a global campaign that runs from August 1st to 7th each year. Supported by organizations like the World Health Organization (WHO), UNICEF, and various Ministries of Health, WBW aims to raise awareness and take action on breastfeeding-related themes.

Here are some key points about WBW:

1. History: WBW began in 1992 to generate public awareness and support for breastfeeding. It is celebrated annually in commemoration of the 1990 Innocenti Declaration.
2. Themes: Each year, WBW focuses on different themes related to breastfeeding. Past themes have covered healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education, and human rights.
3. Sustainable Development Goals (SDGs): Since 2016, WBW aligns its campaign with the UN’s SDGs. These goals emphasize global health, well-being, and sustainable development.
4. Objectives:
   • Inform: Raise awareness about the selected theme.
   • Anchor: Integrate the theme within the global breastfeeding agenda.
   • Engage: Collaborate with individuals and organizations for greater impact.
   • Galvanize: Encourage action on the theme and related issues.
5. Impact:
   • Brings together stakeholders from diverse sectors.
   • Provides up-to-date information and tools for action.
   • Encourages sustained efforts throughout the year.

Remember, breastfeeding is linked to all 17 UN Sustainable Development Goals, making it a cross-cutting solution for global health. Let’s continue supporting breastfeeding and promoting maternal and child well-being! 🤱